Case Study: Superside drives 8x click-through rates with Vidyard video
Key results
The challenge
Superside, a subscription-based design services company serving scale-ups and enterprise brands, wanted its ABM team to position itself as helpful and stand out in outreach to target accounts. Text-only email and LinkedIn outreach limited engagement.
The solution
Superside integrated personalized video, created with Vidyard and the Chrome extension, into its ABM outreach emails and event invitations to open with value and capture attention.
“We're seeing success with personalized video. It's becoming more and more a part of our workflow.”
MDMiles DePaulDemand Generation & ABM Lead, Superside
The results, in context
Personalized video integrated into Superside's ABM outreach drove an 8x improvement in click-through rates (from 2.5% to 17%) and a 4x improvement in reply rates (from 1.5% to 6%). Over the prior three months, 50% of opportunities generated by the ABM team began with a video message.