Case Study: Sprout Social cut monthly reporting from three days to one hour with Vena
Key results
The challenge
Sprout Social, a social media management and analytics SaaS company, faced data silos that slowed financial decision-making. Manually consolidating data from its CRM and ERP into Excel and Google Sheets was time-consuming and error-prone, and monthly reporting took up to three days.
The solution
Sprout Social implemented Vena for SaaS in early 2019, using integrations with NetSuite (ERP) and Salesforce (CRM) to centralize budgeting, forecasting, reporting and scenario analysis.
“The decisions about where to spend our money, where to invest and how to grow the business just weren't being made fast enough.”
KBKristina BittorfSenior Manager of Finance, Sprout Social
The results, in context
Monthly reporting time dropped from three days to one hour, and the finance team gained real-time budget visibility that enabled rapid scenario analysis.