Case Study: Sovrn moves from a 24-hour delay to subsecond real-time data with StarTree Cloud
Key results
The challenge
Sovrn's AdTech platform served roughly 500 million daily users and 2,700 publishers, but its reporting pipeline lagged 24 to 48 hours behind live activity. The company needed near real-time analytics with custom reporting for diverse customers, without taking on the operational burden of self-managed infrastructure.
The solution
Sovrn adopted StarTree Cloud on AWS with a Bring Your Own Cloud deployment of Apache Pinot, using tiered storage to keep costs down while retaining queryable history. The platform serves subsecond analytics across 180+ million daily view events.
“StarTree helps us at Sovrn focus on what our customers need to adapt to the changing AdTech market.”
CPChris ProkopiakPrincipal Software Engineer, Sovrn
The results, in context
Sovrn moved from a 24-48 hour reporting delay to subsecond data latency across 180 million daily view events, 10 million click events, and 1 million revenue events. Tiered storage lets the team retain data affordably while keeping it accessible for analysis.