Case Study: How Software.com fueled a 250% increase in its user base with Snowplow
Key results
The challenge
Software.com builds tools that help engineering teams protect focused code time, which depends on capturing and analyzing a wide range of behavioral signals across a developer's stack. To gain a competitive edge, the company needed to collect granular event data and move it from collection to analysis fast enough to act on.
The solution
Software.com built its data stack on Snowplow together with AWS Kinesis and Snowflake, tracking data points ranging from DevOps and code-editor activity to Slack, calendar, and Spotify signals. The pipeline delivers events from collection to the warehouse in roughly 20 seconds.
The results, in context
After implementing Snowplow, Software.com's users grew from 50,000 to 175,000, a 250% increase. The stack collects around 19 million events per day and delivers data to the warehouse in about 20 seconds, which Software.com reports is hours ahead of its closest competition.