Case Study: Smartproxy Created a Better User Experience and Reduced Customer Friction with Sift
Key results
The challenge
Smartproxy, a proxy and web-data-gathering provider serving 50K+ users, struggled to determine customer legitimacy due to limited internal rules. Manual account reviews were slow and produced many false flags, creating friction during onboarding and a heavy support burden for its risk team.
The solution
Smartproxy implemented Sift and used its variety of customizable workflows to more accurately identify suspicious activity, automating account review in real time and reducing false flags.
“One of the best things about Sift is its ease of use. We can customize workflows as our business needs evolve and integrate with other tools on a single platform.”
LMLukas MarcinkeviciusPayments and Risk Lead, Smartproxy
The results, in context
Smartproxy reduced account review time from 48 hours to as little as 30 seconds—roughly a 99% decrease—and cut manually flagged accounts from around 15,000 annually to only a handful. Customer support emails fell from about 50 per day to 2, a 96% reduction, freeing up its risk team.