Case Study: How Schaeffler halved content request age with Airtable
Key results
The challenge
Schaeffler, a global motion-technology manufacturer, ran its marketing content operations across six separate systems for intake, project management, and capacity planning. The fragmentation created manual work, inconsistency, and limited visibility into content activity spanning more than 50 countries.
The solution
Schaeffler consolidated the six legacy tools into a single Airtable system using a parent-child app structure that preserved local team autonomy while feeding structured data to a global view. AI agents matched incoming requests to designers based on skillset and availability.
“With Airtable, we can consolidate all marketing activities into one system and optimize workflows across departments.”
JSJan SassmannshausenHead of Content Strategy, Schaeffler Group
The results, in context
The company halved the age of open content requests and reduced designer task assignment to less than a minute. Six legacy tools were unified into one system supporting hundreds of users across more than 50 countries.