Fashion e-commerceSourced

Case Study: Savage X Fenty improves site performance and revenue with LaunchDarkly

Savage X Fenty Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Savage X Fenty

Industry

Fashion e-commerce

Challenge

An unreliable A/B testing platform with poor targeting and inconsistent tooling across platforms.

Headline result

15% improvement in site performance

Key results

15%

Improvement in site performance

And stability

$65,871

Revenue increase in test period

+5.5%

Conversion-rate increase

During one-week test

3 hrs

Saved per feature flag

Setup and maintenance

The challenge

Savage X Fenty relied on an unreliable A/B testing platform with poor audience targeting, manual data exports that delayed reporting, and inconsistent tooling across iOS, Android, web, and backend.

The solution

Savage X Fenty adopted LaunchDarkly feature flags and Experimentation, integrated with Twilio Segment and Snowflake, to run reliable experiments and standardize flagging across platforms.

“One of the reasons Savage X Fenty chose LaunchDarkly was because the existing A/B testing platform we had was unreliable in choosing audiences.”
AC
Alan Chang
Product Management Director, Techstyle Operations Services

The results, in context

Savage X Fenty reported a 15% improvement in site performance and stability and saved about 3 hours per feature flag during setup and maintenance. A one-week test drove a 2% conversion-rate increase and a $65,871 revenue increase (+5.5%) during the test period.

Products used

LaunchDarkly Feature flagsLaunchDarkly ExperimentationLaunchDarkly Segment integrationLaunchDarkly Snowflake integration