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Mattress & bedding e-commerceSourced

Case Study: Saatva earns 5-star ratings from 94% of customers with AskNicely

Saatva Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Saatva
Industry
Mattress & bedding e-commerce
Challenge
Keeping service consistent across remote CX teams
Headline result
5-star ratings from 94% of customers

Key results

94%
Customers giving 5-star ratings
4.85
Average CSAT score
28.5%
Survey response rate

The challenge

Saatva, which built its early growth through word of mouth, needed to maintain a consistent, high-quality customer experience across every interaction as its support teams moved fully remote.

The solution

Saatva used AskNicely with its Zendesk integration to survey customers, route negative feedback to the right teams, and coach agents to reach back out quickly and resolve issues, ideally within an hour.

We want to say, we hear you, we apologize for this situation or the experience you're having. What can we do to make that right? And that goes a really long way.

SY
Stephanie Young
Director of CX Platforms, Saatva

The results, in context

With AskNicely in place, Saatva recorded a 4.85 average CSAT score and a 28.5% survey response rate, with 94% of customers giving 5-star ratings. Rapid follow-up on detractors helped keep service quality high across a remote team.

Products used

AskNicely CSAT surveysAskNicely Zendesk integrationAskNicely Response workflows