Case Study: REVISE cuts after-sales promotion costs 30–40% with embedded Yellowfin
Key results
The challenge
REVISE provides after-sales and CRM services for used-car dealers in Japan. Its existing systems kept sales, inventory and customer data in separate silos, so the same customer could be registered multiple times and CRM was not possible. Promotions were run without targeting, keeping costs high.
The solution
REVISE built a system called Mobicon that links the used-car business from purchasing to after-sales service, with Yellowfin embedded since 2016 as the BI tool delivering dashboards and KPI analysis. Dealers use the dashboards to focus promotions on customers most likely to become loyal.
“Using Yellowfin provides more visibility of our business and client's status, and also helps to streamline our operations and reduce cost.”
KYKazunori YamanakaDevelopment Solutions, REVISE
The results, in context
By targeting promotions through Mobicon's Yellowfin dashboards rather than running untargeted campaigns, REVISE reduced its after-sales promotion costs by 30–40%. The company also gained greater visibility of its business and clients and streamlined operations.