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Case Study: Integrate cuts month-end close from days to an hour with Planful

Integrate Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Integrate
Industry
Marketing Technology
Challenge
Scaling martech business planning on fragile 50MB Excel models
Headline result
Integrate shortened its month-end FP&A close from days to about an hour and moved reporting updates from hours to minutes with Planful

Key results

Days → 1 hour
Month-end FP&A close
including baseline analysis
Hours → minutes
Reporting updates
flow through every slide and report
Monthly
Department reporting cadence
up from every 2–3 months

The challenge

Integrate's finance team ran a rapidly scaling marketing-technology business on 50-megabyte Excel files held together with Power Query and intricate formulas, with the knowledge to maintain them concentrated in one person. Budget cycles moved by email with recurring version-control issues.

The solution

Integrate adopted Planful for structured and dynamic planning in one platform, with native NetSuite and Salesforce integration and Excel-based reporting through Spotlight for Microsoft 365.

A big differentiator for Planful is the UI, which is significantly better than just about any other tool on the market.

AH
Adam Hoffer
Senior FP&A Manager, Integrate

The results, in context

Integrate cut its month-end FP&A close from days to about an hour, including baseline analysis, and reporting updates that once took hours now flow through every slide and report in minutes. Department reporting moved to a monthly cadence, up from once every two to three months, without adding headcount.

Products used

Planful Dynamic PlanningPlanful Workforce PlanningPlanful Spotlight for Microsoft 365