Supply chain compliance softwareSourced

Case Study: TraceGains ships better user experiences with analytics and in-app guides

TraceGains Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

TraceGains

Industry

Supply chain compliance software

Challenge

Wanted users to learn the product without heavy manual support.

Headline result

50%+ of new users complete the in-app onboarding tour

Key results

50%+

New users completed the in-app tour

Started and completed in its entirety

3,000+

Views per top product walkthrough

25% of seven walkthroughs each

The challenge

TraceGains wanted to help new users learn its supply-chain compliance software without heavy manual support. The team initially assumed it needed analytics alone to understand adoption.

The solution

TraceGains combined Pendo analytics with in-app guides and product walkthroughs so users could onboard and learn features on their own.

“We thought we only needed analytics, but the real value came from being able to use Pendo to take action on that data, too.”
JT
John Thorpe
Principal Product Manager, TraceGains

The results, in context

Over 50% of new users started and completed the in-app tour in its entirety, and 25% of the seven product walkthroughs were each viewed over 3,000 times. The team reported reducing the amount of hand-holding required from support.

Products used

Pendo Pendo AnalyticsPendo Pendo In-app Guides