Case Study: MUJI grows online revenue 50% with Adyen
Key results
The challenge
MUJI, a Japanese retail brand, made country expansion a key part of its ecommerce growth strategy. Providing the right payment options in each new market was critical to making that expansion a success.
The solution
MUJI consolidated its online payments onto Adyen's single platform, adding local payment methods and keeping checkout simple and consistent across multiple markets.
“Adyen made it easier for us to scale across multiple markets while keeping checkouts simple and consistent for our customers. The impact is clear in our metrics.”
CHChuan HuangHead of Ecommerce, MUJI
The results, in context
MUJI reported a 50% increase in revenue, a 5% increase in average transaction value, and a 4% rise in payment conversion year over year. The company attributes the gains to scaling across markets while keeping checkouts consistent for customers.