Case Study: HBO Max scales personalization and saves engineering hours with mParticle

Key results

The challenge

HBO Max needed to personalize experiences across a large subscriber base and expand into new markets, but building and maintaining audiences across many advertising and analytics platforms placed a heavy load on its data engineering team.

The solution

HBO Max used mParticle to let its marketing team build and sync audiences across tools without engineering support, unifying data collection through the customer data platform.

The results, in context

mParticle powered audiences across 7+ tools and saved the data engineering team thousands of hours, while supporting the launch of 5+ new regions. HBO Max reported 43.5 million subscribers in the US alone as of June 2021.

Products used