EcommerceSourced

Case Study: ATM Groupe grew order value 42% with Mollie

ATM Groupe Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

ATM Groupe

Industry

Ecommerce

Challenge

ATM Groupe needed a single payment solution that could adapt across its multiple ecommerce sites.

Headline result

ATM Groupe increased order value up to 42% after adding Apple Pay via Mollie

Key results

42%

Order value increase

Sport Orthese

24.5%

Order value increase

Valebio

65%

Revenue from mobile devices

The challenge

ATM Groupe operates several ecommerce sites spanning dietary supplements, sports equipment, and electronic cigarettes. It needed a single payment solution that could adapt across sites and improve accounting and customer follow-up.

The solution

ATM Groupe consolidated on Mollie and added Apple Pay to simplify the customer journey across its brands.

“The integration of Apple Pay was a real game changer. Not only did it simplify the customer journey, but we also saw a clear increase in average order value.”
TD
Thibaud Durand
Co-founder and CEO, ATM Groupe

The results, in context

ATM Groupe reported a 42% increase in order value on its Sport Orthese site and a 24.5% increase on Valebio after integrating Apple Pay. Around 65% of revenue comes from mobile devices.

Products used

Mollie Online paymentsMollie Apple PayMollie Local payment methods