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Case Study: How Melting Pot Creations cut admin time by 50% with Capsule CRM

Melting Pot Creations Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Melting Pot Creations
Industry
Marketing
Challenge
A subpar CRM was holding back efficiency and growth.
Headline result
Content agency Melting Pot Creations cut admin time in half and reports doubling turnover year on year with Capsule.

Key results

50%
Less admin time
admin time cut in half
2x
Turnover growth
year on year, two years running

The challenge

Emma Rundle, owner of the rapidly growing content writing business Melting Pot Creations, found that a subpar CRM was affecting her efficiency and standing in the way of growth.

The solution

Switching to Capsule CRM gave Emma visibility of her pipeline, workload, and customer experience, and streamlined her day-to-day admin so she could hit the ground running each day.

“I've doubled my turnover year on year for the past two years and Capsule has undoubtedly played a role in that.”

ER
Emma Rundle
Owner, Melting Pot Creations

The results, in context

With Capsule, Melting Pot Creations cut admin time in half, freeing Emma to focus on client management and content production. She also reports doubling turnover year on year over the past two years, crediting Capsule with a role in that growth.

Products used

Capsule CRM Capsule CRM