Case Study: Sealed Air streamlines global enablement and scales value selling with Mediafly
Key results
The challenge
Sealed Air, a multi-billion-dollar global manufacturer, operated its Food and Protective Packaging businesses separately, running two different enablement platforms. The organization needed to consolidate systems, shift from product pitching to value-based selling, and support enablement globally.
The solution
Sealed Air selected the Mediafly Platform shortly before its previous Showpad contract expired, leaving only six weeks to build and launch a global-ready enterprise sales application. It consolidated four independent content libraries into one and rolled out value-selling enablement across both business units.
“We utilized Mediafly's Excel cleanup process to synthesize 25 documents down to 12 and then 10 in four weeks.”
KWKevin WhiteDirector of CRM, Sales Process and Technology Enablement, Sealed Air
The results, in context
Within the first two months post-launch, Sealed Air reported 90 percent user adoption and a 13 percent increase in engagement per user, with broader adoption across the organization than the previous application. The company consolidated four independent content libraries into a single platform.