Case Study: How Macrobond reduced churn by 21% with better customer data

Key results

The challenge

Macrobond, a provider of economic and financial data, lacked a unified view of customer health across its accounts. Fragmented data made it harder to spot risk early and to extend the value of the platform to every user.

The solution

Macrobond deployed Planhat to consolidate customer data and surface actionable health signals, giving commercial teams a single view of accounts and enabling more proactive retention work.

The results, in context

Macrobond reports a 21% reduction in churn, with churn coming in about 20% below budget in the first years. The figures are quoted from Planhat's published Macrobond story and are the company's own reported results.

Products used