Case Study: Impact Dog Crates doubles its homepage conversion rate in 90 days with Intellimize
Key results
The challenge
Impact Dog Crates, a direct-to-consumer maker of heavy-duty aluminum dog crates, runs a lean team where its web developer also owns conversion rate optimization. The company needed a codeless optimization tool that a future non-technical hire could operate without extensive coding.
The solution
After signing with Intellimize in February 2023, the team used AI Optimize to test hero images and headline combinations on its homepage, generated copy with the built-in AI copy suggest, and matched paid-ad creative to homepage variations via UTM parameters, with an hour-long Shopify integration setup.
“It's taken a load off my back, in having to learn how to target the right audience in terms of testing.”
MHMcKinley HancockWeb Developer, Impact Dog Crates
The results, in context
Within the first 90 days, Impact Dog Crates doubled its homepage conversion rate to 2% and launched 73 variations. Conversions rose 80% from the previous year, and post-experiment visitors browsed for upwards of 10 minutes versus about two minutes before.