Case Study: Inkit cuts sales-cycle time and cost ~75% and legal fees $5,000/month with PandaDoc
Key results
The challenge
Inkit, a direct-mail automation software company, uploaded long enterprise agreements into HelloSign, after which clients immediately went into editing mode and redlined the contracts. Legal fees skyrocketed and the back-and-forth dragged out the sales cycle excessively.
The solution
Inkit rebuilt its closing process on PandaDoc, using templates to draft bespoke contracts per client while keeping originals intact, storing approved content in the content library, handling revisions via in-document comments, and integrating with HubSpot CRM and Stripe so signing triggers billing.
“PandaDoc has saved us time and money by shortening our sales cycle. We've reduced the amount of redlines and increased our sales velocity, allowing us to save time and money.”
MMMichael McCarthyCo-founder, Inkit
The results, in context
With fewer redlines, Inkit removed fifteen days from its average sales cycle and cut legal fees by over $5,000 each month. From start to finish, its entire sales cycle decreased in time and cost by approximately seventy-five percent, and PandaDoc freed an average of twenty hours per employee involved in the previous contracting process.