Case Study: Iconic Spa scaled multi-location growth with Boulevard
Key results
The challenge
Iconic Spa, a fast-growing medical aesthetics and body contouring brand, set out to build a scalable, standardized business from day one. It needed a single operational backbone to run scheduling, reporting, marketing, and client experience consistently across multiple locations.
The solution
Iconic Spa implemented Boulevard as its operational backbone, unifying scheduling, reporting, marketing, and client experience across locations. The platform supported efforts to reduce no-shows, optimize appointment booking, and make data-driven decisions on pricing, marketing, and growth strategy.
The results, in context
Since adopting Boulevard, Iconic Spa reported a 123% increase in total revenue, alongside gains in service sales, package sales, and appointments. With two additional locations launching and plans to expand services, the brand positioned itself to keep scaling with a consistent client experience.