Case Study: Samsung's Members platform lifts engagement 15% with a composable Hygraph setup

Key results

The challenge

Samsung's Members platform depended on developers for content changes, and local subsidiaries faced global governance delays when requesting custom components. The platform was mobile-only, which limited its reach to web users needing a desktop experience.

The solution

Samsung adopted Hygraph's headless CMS to separate content workflows from development, delivering content via the GraphQL API and using content modeling with custom roles and permissions so local teams could work independently.

The results, in context

Samsung reported a 15% higher engagement rate on website pages and cut the expected page-update turnaround time by half. It also estimated a 10% increase in new members.

Products used