Case Study: Hometown reaches a 75% referral conversion rate with Typeform
Key results
The challenge
Hometown, which provides ticketing and event management for schools, wanted to turn its satisfied customers into a source of new business. It needed a low-friction way to capture peer referrals from existing customers.
The solution
Hometown added a referral question to its Typeform flow, asking customers whether someone from their school or community would benefit from Hometown, then followed up on the referred contacts.
“It was incredible to see our amazing customers so eager to recommend Hometown to their peers, it's a true testament to the trust and value they've found in our solutions.”
LHLacy HarveyVP of Marketing, Hometown
The results, in context
The referral initiative yielded a 75% conversion rate and collected 3x more referrals than the company anticipated, simply by adding the referral question to its form. Hometown was recognized in Typeform's 2024 Marketer of the Year awards.