Case Study: Hero MotoCorp lifts lead conversion 33% with Yellow.ai conversational AI
Key results
The challenge
Hero MotoCorp, the world's largest two-wheeler manufacturer serving over 116 million customers across 48+ markets, wanted to accelerate its pipeline and provide 24/7 support on digital channels. The goal was to nurture leads and guide high-quality prospects through the sales funnel.
The solution
Yellow.ai deployed a dynamic AI agent on WhatsApp integrated with Hero MotoCorp's lead management system to automate lead-nurture workflows and connect customers to the nearest dealer for test drives. A generative-AI pilot targeted Gen Z users for a 'Xoom' bike campaign.
“With the integration of AI technologies, including our WhatsApp chatbot and cutting-edge generative AI tools, we have not only met but exceeded customer expectations.”
GBGeetika BislaHead of Marketing, Hero MotoCorp
The results, in context
The WhatsApp AI agent drove an overall 33% increase in lead conversion by connecting customers to dealers for test-drive bookings. Scaling the generative-AI campaign for key products resulted in the recovery of 30% of lost leads.