Case Study: HappyDoc drives 10% month-over-month revenue growth with Geckoboard
Key results
The challenge
HappyDoc, a Denver-based startup building AI software for veterinary clinics, ran growth across a small marketing function and a four-person sales team. Performance data lived across Google Analytics, Google Ads and HubSpot, forcing Director of Growth Christopher Ford to mentally stitch a story together as he moved between tools. The sales team also lacked a clear day-to-day structure for measuring performance.
The solution
Geckoboard brought marketing and sales signals into a single real-time dashboard, giving the sales team visible daily expectations and leadership a shared view. Ford uses tailored views for weekly CEO reviews, Friday all-hands and Monday investor updates, all drawn from the same underlying numbers.
“Since I joined and implemented Geckoboard, we had the first month where we drove 10% month over month growth of our entire business's revenue.”
CFChristopher FordDirector of Growth, HappyDoc
The results, in context
According to the case study, after implementing Geckoboard HappyDoc recorded its first month of 10% month-over-month growth of the entire business's revenue, with the dashboards making it easier to confirm the team was on track across its leading indicators.