Cloud CommunicationsSourced
Case Study: RingCentral goes up-market and engages 80% of target accounts with Folloze ABM plays
RingCentral Case StudySourced & dated by Case Study Desk
Key results
The challenge
As RingCentral expanded into enterprise accounts, its account-based marketing team needed to drive organizational alignment on select target accounts and reach senior decision makers at large organizations.
The solution
RingCentral used Folloze to execute personalized, integrated ABM plays for its target accounts, including C-level decision makers at Fortune 500 companies.
“When I joined RingCentral in 2018, the company was really focused on trying to go up-market.”
ARAdam RomanowskiDirector of Account-Based Marketing, RingCentral
The results, in context
Folloze reports that RingCentral engaged 80% of its target accounts, including C-level decision makers from Fortune 500 companies.
Products used
Folloze Folloze Buyer Experience Platform