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Case Study: Old Girls Club scaled to 2,800 paying members on Disco

Old Girls Club Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Old Girls Club
Industry
Membership community
Challenge
Scaling a paid membership community on a lean team
Headline result
A lean team grew a paid, asynchronous community with ~95% trial-to-paid conversion

Key results

~95%
Trial-to-paid conversion
2,800
Paying members
grown from ~800 in about two years
2-3M+
Messages exchanged

The challenge

Old Girls Club is a premium membership community for women in tech and venture, run by its founder plus two contractors. The customer story describes the goal of scaling a paid, asynchronous community while keeping member onboarding personalized.

The solution

The community runs on Disco, using a customized onboarding flow that routes members into relevant channels and supports an asynchronous membership model.

“I've always treated building community as building a product — not just a community.”

MC
Mallory Contois
Founder, Old Girls Club

The results, in context

Disco's published story reports 2,800 paying members (grown from roughly 800 over about two years), an approximately 95% trial-to-paid conversion rate, and more than 2-3 million messages exchanged. Figures are quoted from Disco's customer story and dated.

Products used

Disco Disco