Case Study: Directus cuts follow-up time 89% and saves 20 hours a week with Avoma
Key results
The challenge
Directus, a growing startup, relied on a meeting transcription tool that produced poor-quality transcripts and offered limited AI-driven insight. Manual processes for transcription and for logging calls into HubSpot were time-consuming across the sales team. The company wanted a solution that could transcribe calls accurately, log them into HubSpot, and scale as the team grew.
The solution
Directus adopted Avoma to automatically record and transcribe sales and customer success calls and log them into HubSpot, replacing several manual steps. Teams used Avoma's AI-generated notes and follow-up emails, its revenue intelligence tools, and the Ask Avoma copilot to reference details from past calls. Flexible per-team licensing let marketing and sales run on different plans.
“Avoma is cost-effective and scales with us as we grow. Its post-recording features and revenue intelligence tools make it far more valuable than the other solutions we evaluated.”
PPPedro PizarroEnterprise Account Executive, Directus
The results, in context
According to the published story, Directus saved about 20 hours weekly and cut follow-up email creation time by 89%, from 45 minutes to 5 minutes, completing follow-ups 5x faster. An account executive reported taking on 15 more discovery calls per week, and the demand generation lead reported saving at least 10 hours a week on transcription. Figures are quoted from Avoma's customer story and dated on indexing.