Case Study: Cyera books 75% more meetings after consolidating outbound in Apollo.io
Key results
The challenge
Cyera's business development team ran outbound across disconnected tools, which made it difficult to standardize a repeatable prospecting process at scale. Leadership set out to rebuild the workflow around a single end-to-end system.
The solution
The team moved its outbound motion onto Apollo.io, using it to run one clean end-to-end process from contact data through sequencing. Reps consolidated prospecting and engagement in a single platform, removing manual steps from the daily workflow.
“Once we made the move over to Apollo, the average number of meetings booked increased by 75% and the number of call conversations [over one minute] doubled.”
AFAndrew FroningGlobal Director of Business Development, Cyera
The results, in context
After the move to Apollo, Cyera reported a 75% increase in the average number of meetings booked and about 50% less manual effort. The number of call conversations lasting over one minute doubled, and the team estimated more than four hours saved daily across the group.