Case Study: Continental reaches 82% ocean visibility with project44 and SAP integration
Key results
The challenge
Continental, a global automotive and industrial manufacturer operating in dozens of countries, lost insight into the location and status of thousands of ocean freight containers as COVID-19 disrupted supply chains. The lack of visibility threatened production schedules at manufacturing plants worldwide.
The solution
Continental implemented project44's ocean-visibility platform with direct SAP integration for real-time container tracking, exception monitoring, and predictive ETAs, automating manual tracking workflows and shifting teams from reactive to proactive disruption management.
“But after COVID, everything just blew out. We didn't know exactly where our containers were.”
TZTomas ZabojnikInbound Supply Chain Manager, Continental
The results, in context
According to project44's customer story, Continental reached 82% ocean-shipment visibility, peaking in January 2024, and now tracks between 70-80% of its ocean shipments. The improved visibility helped Continental avoid production stoppages and manage carriers through lane-specific performance analysis, proving especially valuable during disruptions such as the Red Sea crisis.