Marketing AutomationSourced

Case Study: How CleverTap cut build times 75% by rebuilding CI/CD on Semaphore

CleverTap Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

CleverTap

Industry

Marketing Automation

Challenge

CI could not keep up with a fast-growing codebase

Headline result

CleverTap reported 75% faster build times and 6-7x more concurrent jobs after moving CI/CD from Bamboo to Semaphore

Key results

-75%

Faster build times

vs. Bamboo

6-7x

More concurrent jobs

reported by CleverTap

The challenge

CleverTap, a customer engagement and marketing automation SaaS, found its previous Bamboo-based CI unable to keep up as its team and codebase grew quickly, creating build queues.

The solution

CleverTap re-architected its CI/CD on Semaphore, giving developers ownership of pipelines and adding concurrency.

The results, in context

CleverTap reported 75% faster build times and 6-7x more concurrent jobs after rebuilding its CI/CD on Semaphore, eliminating build queues. Figures are quoted from Semaphore's published story and dated March 24, 2026.

Products used

Semaphore CI/CD pipelinesSemaphore Concurrent jobs