Case Study: LeadIQ saves Clari's SDR team more than 600 hours a quarter
Key results
The challenge
Clari's sales development team works from a well-defined ideal customer profile spanning commercial and enterprise accounts. Manually researching and enriching prospect contact data was slow, taking about 20 minutes per prospect and pulling time away from selling.
The solution
Clari used LeadIQ to find and verify prospect contact information and push enriched records into Salesforce and Outreach almost instantly. The workflow shortened enrichment time and helped reps focus on accounts that fit the ICP.
“LeadIQ saves our sales team more than 600 hours a quarter.”
KCKyle ColemanChief Marketing Officer, Clari
The results, in context
According to LeadIQ, data enrichment that used to take 20 minutes per prospect now takes less than 5, saving about 5 hours per SDR each week and more than 50 hours across the team weekly. Clari estimates LeadIQ saves its SDR team more than 600 hours a quarter while achieving a 70% better fit between its outreach and target companies.