ConstructionSourced
Case Study: CentiMark cuts new-hire ramp to 8 days and scales enablement with Mindtickle
CentiMark Case StudySourced & dated by Case Study Desk
Key results
The challenge
QuestMark, the commercial flooring division of CentiMark Corporation, needed to shorten the time it took new sales hires to become productive and to standardize how a distributed team sold. Onboarding time and sales-cycle length were the primary constraints on growth.
The solution
The team adopted Mindtickle to deliver structured onboarding, certifications, gamification, coaching, and Digital Sales Rooms, organized around an internal "Nine Innings of a Sale" methodology led by VP of Sales and Sales Enablement Jeff Johnson.
The results, in context
According to the published story, new hires now quote within just 8 days. The company reports a 6x faster time-to-close overall, 84% faster sales cycles, and a 100% increase in win rate on Digital Sales Room opportunities.
Products used
Mindtickle Sales Readiness PlatformMindtickle Digital Sales RoomsMindtickle Sales Coaching