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Case Study: CentiMark cuts new-hire ramp to 8 days and scales enablement with Mindtickle

CentiMark Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
CentiMark
Industry
Construction
Challenge
Long new-hire ramp and inconsistent selling across a distributed installation-sales team.
Headline result
QuestMark, CentiMark's flooring division, reports 6x faster time-to-close and 8-day ramp after standardizing sales enablement on Mindtickle

Key results

6x
Faster time-to-close
overall
8 days
New-hire ramp to first quote
84%
Faster sales cycles
100%
Increase in win rate on DSR opportunities

The challenge

QuestMark, the commercial flooring division of CentiMark Corporation, needed to shorten the time it took new sales hires to become productive and to standardize how a distributed team sold. Onboarding time and sales-cycle length were the primary constraints on growth.

The solution

The team adopted Mindtickle to deliver structured onboarding, certifications, gamification, coaching, and Digital Sales Rooms, organized around an internal "Nine Innings of a Sale" methodology led by VP of Sales and Sales Enablement Jeff Johnson.

The results, in context

According to the published story, new hires now quote within just 8 days. The company reports a 6x faster time-to-close overall, 84% faster sales cycles, and a 100% increase in win rate on Digital Sales Room opportunities.

Products used

Mindtickle Sales Readiness PlatformMindtickle Digital Sales RoomsMindtickle Sales Coaching