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Case Study: US beauty-supply retailer adds 500K monthly organic visits with seoClarity

Beauty-Supply Retailer Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Beauty-Supply Retailer
Industry
Retail / Ecommerce
Challenge
Growing ecommerce organic traffic at scale.
Headline result
A US beauty-supply retailer gained 500K additional monthly organic visits over a nine-month period and lifted search visibility 7% using seoClarity.

Key results

500K
Additional monthly organic visits
over a nine-month period
+12%
Increase in estimated organic traffic
over a nine-month period
+7%
Increase in search visibility
over a 6-month period

The challenge

A US-based beauty-supply retailer needed to grow organic search traffic across a large ecommerce catalog. The goal was to improve search visibility and rankings in a way that translated into a meaningful increase in monthly organic visits.

The solution

The retailer used seoClarity's platform to expand search visibility and increase the number of pages ranking. Over a six-month span the program lifted search visibility by 7% and grew the count of ranking pages by 12%.

The results, in context

Over a nine-month period the retailer recorded a 12% increase in estimated organic traffic, equating to roughly 500,000 additional organic visits per month. Search visibility rose 7% over a six-month period. Figures are as published by seoClarity on 2020-12-30.

Products used

seoClarity seoClarity Platform