Case Study: Arc'teryx earns 23x ROI on Gorgias AI Agent
Key results
The challenge
Arc'teryx, a technical outerwear and apparel brand, had no strategy to drive revenue through customer experience; its CX focus was solely on resolving issues rather than selling products. The team wanted to guide shoppers through a technical product range at scale.
The solution
Arc'teryx enabled Gorgias AI Agent and Shopping Assistant to help customers and recommend products without human input, adjusting the assistant to match the brand's educational tone.
“Before Shopping Assistant, we didn't have a strategy to drive revenue through CX. Our focus was solely on helping customers with issues, not selling products.”
NLNathan LarnerCustomer Experience Advisor, Arc'teryx
The results, in context
According to the case study, Arc'teryx achieved a 23x ROI on AI Agent and a 75% increase in conversion rate, from 4% to 7%. Shopping Assistant influenced 3.7% of overall revenue.