Case Study: abc carpet & home lifts conversion 200% after moving eCommerce to fabric
Key results
The challenge
abc carpet & home, an iconic New York retailer selling over $100M in furniture, home goods, and carpets, faced the temporary closure of its physical stores and needed to shift quickly to an eCommerce-first model. It needed to adapt its online store rapidly without a lengthy replatform.
The solution
abc carpet & home moved its eCommerce onto fabric's modular commerce platform, going live in a matter of weeks rather than through a full replatform, so the business team could adapt the online store quickly.
The results, in context
Following the move to fabric, abc carpet & home's eCommerce business reported a 200% increase in conversion and sales up over 250%. fabric's modular approach let the retailer adapt its online store quickly during a period when its physical stores were closed.